Email newsletters are clogging your inbox. And it's not just you. It's everybody. Email newsletters are a great way for people to stay in touch with their audiences and everybody knows it. And that means everybody has a newsletter and they all want you to sign-up, giving them your email address along with an invitation to email you with whatever they might be offering.

If you've had any experience with email newsletters, you'll know that they tend to fall into two buckets. In the first bucket, you'll find the cookie cutter newsletters with standardized formats, nicely crafted colorful layouts, interesting sidebars and perfectly positioned articles. In the second bucket, you'll find the emails that come to you regularly from a provider you signed up for but that look more like a personal text email than a formal newsletter. And as it turns out, these two approaches deliver very different results.This is not entirely a bad thing. Fact is; we're receiving more free information than we ever have before. All these merchants are trying to capture our attention and gain our trust with valuable content. And of course, we have to option to sign up for whichever newsletters we might be interested in so the information we're getting is essentially by request. But the sad reality is that most email newsletters never get read. In fact, a recent study found that only 19% of email newsletters ever get looked at. That's bad news for those writing them.

The probability of having a conversational text-based email read are far greater than having a standardized and html-formatted newsletter read and it's because recipients perceive the former as a personal message and the latter as spam. Of course, it doesn't take long before they realize that the supposedly personal message is spam as well but if the opening sentence or two are captivating enough, the recipient may already be caught in the web and destined to read the whole thing.

http://ksoon.sublimeblog.net/article/7767698.html

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